We’re partnering with Becky McCray and Deb Brown from SaveYour.Town and they’ve got a much-requested topic for January’s webinar.
The Future of Retail
Recorded 30 minute session: January 16 at 12 noon CST
Live Q&A session: January 23 at 12 noon CST
2017 was the Retail Apocalypse. What will the future hold for small retail?
"Despite the headlines, what we are witnessing is not the death of all retail," Becky McCray said. "Retail is splitting in two. This time, small retailers are the big winners."
Becky and Deb will talk about the underlying consumer trend driving this split and how in-person retail will become more than just bricks and mortar.
You’ll learn why small retailers are actually in a better position than big boxes and what specific steps retailers can take to thrive into the future. You'll get beyond the basics to go Rural Omni Local, reaching your customers where they are and using some new tools--and some old ones--to get there.
"Local organizations like chambers of commerce and downtown associations will learn the number one challenge local businesses say they face," Deb Brown said. "You'll learn how that can help attract merchants to your group. You'll also see how to pull down the barriers to entry for local retailers, generating lots more retail startups and activity in your community."
About the Dates and Times
This is a flipped webinar, which means it comes in 2 parts: a 30 minute recorded lesson plus a one hour live discussion. The 30 minute lesson on Future of Retail is available to watch anytime starting January 16 at 12 noon CST. You get a week to watch anytime, then the live Q&A discussion session will be one week later, January 23 at 12 noon CST.
This flipped webinar format from SaveYour.Town makes it easier to hold group watch parties with the recorded session anytime that is convenient for you, then follow up with questions and discussion at the live session.
If you are unable to attend on Jan 16 or Jan 23, both parts will be recorded. You’ll have access to them until February 6. You can invite others to watch with you, so you can hold community watch parties or just sit down with a friend to learn together.
Simply go to this link and register: www.saveyour.town/retail
Associate Professor and Extension Economist
Department of Agricultural Economics
Oklahoma State University
323 Ag Hall
Stillwater, OK 74078